ammi

your neighbor market for New items Only

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OVERVIEW 

ammi is a LA outdoor social buying and selling event, featuring NWT items only and local pop-up shops, for the community who would love to explore the varsity of fashion by getting rid of their unreturned NWT items, because ammi will provide a unique in-person fashion trading experience.

Problem 

Thanks to the fast-paced and convenient world, everything now can work with one click — e-commerce. Online shopping can be done in minutes, even seconds. And free return policy even makes shopping more toxic to the customer culture, and the environment

Goal 

Create an ios prototype that adjusts the issue of fashion return shipping waste, as well as raise the awareness of the sustainability issues

Approach 

Role 

Solo student project for Springboard UX Certificate

Timeline 

December 2021 ~ April 2022 (18 weeks)

Tools 

Figma, Adobe Photoshop/Illustration

Developed secondary research, user personas and empathy map based on 5 user interviews, designed wireframes, storyboards, sitemaps, and prototypes, and conducted 10 usability tests

Outcome 

Iterated and produced an interactive prototype for the flows, 100% of intervewees are interested to attend this event if it happens

The Solution

A Local Flea Market event for *NWT items only

*NWT: New with Tags

ammi is a LA outdoor social buying and selling event, featuring NWT items only and local pop-up shops, for the community who would love to explore the varsity of fashion by getting rid of their unreturned NWT items, because ammi will provide a unique in-person fashion trading experience.

Imagine you have one white t-shirt that you would love to return but think of shipping it back, that giant but empty return box, and printing another shipping label?  Too complicated! By providing a local buying and selling event for un-return goods, I hope this event will reduce the shipping return and build a community that raises sustainability awareness. During the ammi event, you can sell/exchange your items, hang out with friends, meet new friends who have similar tastes, and learn more about your local shops! 

 

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Book a local event

Provide both map and list view guiding the audience quickly sign up and get tickets for the event!

The map view can easily look at where the nearby event is. On the other hand, the list view allows users to sort events by popularity, date, and distance.

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Find your fashion soulmate 

By looking into the event page, you can preview who is also coming to the event, having an idea of what the event will look like. From the business point of view, this will increase the wants/curiosity. Then, you can chat and connect with people you are interested in.

With an easy questionnaire asking what your clothing color palette and favorite brands are, ammi helps you identify your fashion soulmate in seconds!

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Build the community

After meeting your fashion soulmate, ammi provided a chat platform for you to start an opportunity for your NWT items find the next owner.

ammi also created a group chat for the event ticket holders for each event, in case people want to connect before the event, or have some missing connections during the event.

Final Prototype

Final thoughts + Future steps

Embrace the changes!

For my first UX project, I am very satisfied and proud of my work!

 

During this process, I have four main takeaways:

 

1. have better time management by setting a due date ahead

2. get a quick response from potential participants through short but informational emails (bullet points!)

3. how to tell a good story or case study by practicing presenting to people who have never heard of my project

4. be open mind! Open for changes and prepare for the non-stop iterating which makes design beautiful and meaningful

 

If I had more time, I wish I could:

1. build a compelling design system with illustrations or even collaborate with my designer friends! 

2. create a dark mode version (I would love to give it a try!) 

Design Process Gallery

If you would love to learn more about this project, please feel free to request a detailed case study below :)