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Tiffany Hsieh is a [product designer] based in Los Angeles. 

She enjoys solving complex problems with creative, strategic, and visionary solutions.

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a platform for future friends/colleagues to learn more about how the [strategic thinking] makes Tiffany unique as a product designer

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creativity

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design

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strategy

Design purpose

Strategic Design Process

Discover
the Need

Define
the User

Design
the Prototype

Plan
the Future

STRATEGY

  • Project Goal/ Scope

  • Wheel of Reasoning

  • Business Constraints

  • Strategic Statement

  • How Might We Statement

  • Target Audience

  • Who/What/Why

  • Business Model Canvas

  • Branding

  • Moodboard

  • Upcoming Plans

  • Business Opportunities

DESIGN

  • Secondary Research

  • User interview

  • Persona

  • Empathy Mapping

  • User Journey

  • Userflow

  • Wireframe/wireflow

  • Style Guide

  • Lo-fi Prototype

  • Usability Testing 

  • Hi-fi Prototype

  • Iteration

  •  Add-on Designs

  • Design Experimentation

Selected projects

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riff

a financial platform helps musicians better understand their financial health

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PostUp

a location platform helps people to find the place to work by swiping left or right

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ammi

a selling and buying event app for new items only reduces the shopping return waste

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WORK IN PROGRESS

moo

a guided dating app for serious relationships aims to take things slow in relationship 

more are on the way...

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