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Tiffany Hsieh is a [UX Designer] based in Los Angeles. 

She enjoys solving complex problems with creative, strategic, and visionary solutions.

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a platform for future friends/colleagues to learn more about how the [strategic thinking] makes Tiffany unique as a UX designer

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creativity

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design

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strategy

Design Purpose

Strategic Design Process

Discover
the Need

Define
the User

Design
the Prototype

Plan
the Future

Strategy

  • Project Goal/ Scope

  • Wheel of Reasoning

  • Business Constraints

  • Strategic Statement

  • How Might We Statement

  • Target Audience

  • Who/What/Why

  • Business Model Canvas

  • Branding

  • Moodboard

  • Upcoming Plans

  • Business Opportunities

Design

  • Secondary Research

  • User interview

  • Persona

  • Empathy Mapping

  • User Journey

  • Userflow

  • Wireframe/wireflow

  • Design System

  • Lo-fi Prototype

  • Usability Testing 

  • Hi-fi Prototype

  • Iteration

  • Add-on Designs

  • Design Experimentation

Selected projects

Building Dark Mode and Responsive Design with Efficiency Using Figma Variables

UI
Variables
Dark Mode
RWD
Design System
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Creating a Grocery App for the Largest Asian Market in the US from scratch

UX/UI
B2C
User Research
Design System

Crafting a New Feature of Migrating from One Offer Type to Different Offer Types during Subscription Renewal 

UX
User Flow
Prototyping
B2B
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Building a Financial Platform to Assist Musicians in better Understanding their Financial Health

UI
Design Strategy
Finance
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Designing a Selling and Buying Event App for New Items only to Reduce the Shopping Return Waste

UX/UI
Prototyping
User Flow
Lo-fi
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Prototyping a Location Navigation App Helping People to find a Working Place by Swiping Left or Right

UX
Design Sprint
Design Process

some projects are password protected,

if you are interested to learn more about them,

please don't hesitate to contact me :)

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